Visual identity design for skate wear brand, Slate.
Slate is a collaborative project between myself & Stanley Sumner where we explored designing our own skate wear apparel. Inspired by the raw material Slate, we riffed on the word to design a visual identity for earth friendly sweatshirts.
I designed a simple word mark using a modern sans serif set in italics to reinforce movement, adjusted certain letters to look sharper mimicking the raw material and a ledge as to which you would perform a skateboard trick on. We wanted to take this further so we scanned it in and glitched the logo by moving the paper as the laser moved across the logo creating an abstract version which we then printed on the back for additional visual impact.